COPXX
Part of COP26
The COP26 Summit is held every year which brings parties together in order to help combat climate change. Kemosabe was faced with the challenge of branding COP26's additional brand, COPXX. This involved encouraging people to make pledges in order to help minimise climate change.
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Logo Design & Initial Art Direction: Omar Hasan
Copy & Concepting: James Dutton, John Speers & Phill Clark
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Video · Digital · OOH · Website
To create awareness touch-points such as social media were used. People could tag their friends and share their pledges — encouraging everyone to get involved and become accountable.
It was important to make COPXX interactive in order for people to feel like they were involved in making positive changes. The 'Pledge Wall' allowed pledgers to have the chance to truly 'Make their mark' and share their pledges via social media. Pledgers would also discover ways they could help the environment through pledge cards..
Although this project didn't go ahead I thought it was important to show. It is a subject which I feel strongly about and want to help increase awareness.