MINI MISSIONS
Boden
During the 2020 Covid-19 lockdown, Boden wanted to support their customers and provide resources that would help entertain children. This was the start of ‘Mini Missions’. I designed the look and feel for the campaign and was responsible for providing designers with guidelines for the creative.
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​Branding · Animation
Digital · Print · Video · Website
Art Direction · Conceptualising
A page on the Boden website was made where visitors could download Mini Mission activity booklets to print out and complete. Some activities which I designed were 'Design our clothes' and 'Build a fort'. When creating the activities I worked closely with the copywriters.
Each activity booklet was promoted via Boden social media channels. Those who took part in completing the missions were encouraged to share their creations with the hashtag #BodenMiniMissions and had a chance to win a prize. An email was also sent out a few months after the Mini Missions launch to help promote the breadth of activities available.
